Monday, September 30, 2013

Apple Ousts Coca-Cola as Top Brand in Historic Shift Soda slides to 3rd, per Interbrand, after 13 years on top

This was interesting. CSD (carbonate soft drinks) have been deeply wounded by energy and sports drinks, although Coca-Cola does own those too.
http://www.adweek.com/news/advertising-branding/apple-ousts-coca-cola-top-brand-historic-shift-152793

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