Professor Value
The place to visit for information on great and not so great values.
Monday, September 30, 2013
Apple Ousts Coca-Cola as Top Brand in Historic Shift Soda slides to 3rd, per Interbrand, after 13 years on top
This was interesting. CSD (carbonate soft drinks) have been deeply wounded by energy and sports drinks, although Coca-Cola does own those too.
http://www.adweek.com/news/advertising-branding/apple-ousts-coca-cola-top-brand-historic-shift-152793
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